An Update from Us: Impact of Eaton Fire & How You Can Help

As a Pasadena-based company, we recently faced significant challenges due to the Eaton Fire that affected the Altadena and Pasadena areas. The rapid progression of the fire necessitated the evacuation of our office and warehouse, leading to a temporary halt in our regular operations. While our building was spared from the flames, it did sustain damages that we are diligently repairing to resume normal business activities.

We understand that some of you may have experienced delays in order fulfillment or responses to inquiries during this period. Please know that we have been striving to serve you and our entire customer base, as well as our retail partners, by implementing alternative logistic solutions to ensure your orders are fulfilled.

We consider ourselves fortunate not to have been severely impacted by the fires and are not seeking charitable assistance. Our primary concern is for the businesses and residents who have suffered significant losses. We kindly ask for your continued support through your online orders, which will aid in our recovery and ongoing operations.

For those looking to assist the broader community, we encourage donations to reputable organizations aiding Eaton Fire victims. Here are a few facts about the impact of the fires and organizations involved in relief efforts:

Impact of the Eaton Fire:

• Widespread Evacuations: Over 52,000 residents and nearly 21,000 structures were under evacuation orders, with an additional 46,847 residents and 18,051 structures under evacuation warnings.

• The Eaton Fire burned over 14,000 acres, resulting in at least 17 fatalities and affecting more than 9,400 structures. (truthout.org)

• Altadena's Black community was disproportionately affected, with approximately 48% of Black households experiencing damage or destruction, compared to 37% for non-Black households. (blackvoicenews.com)

• Business Disruptions: A survey of 251 Pasadena businesses revealed that 83% reported revenue losses, and at least 60% faced supply chain or delivery disruptions due to the fire. (pasadenanow.com)

• Small Business Challenges: Over 1,800 small businesses within the burn zones, supporting more than 11,000 jobs, have been affected. The economic impact is expected to be long-lasting and widespread (spectrumnews1.com)

Organizations Assisting Eaton Fire Victims:

• Pasadena Community Foundation: Established the Eaton Fire Relief & Recovery Fund, deploying grants to nonprofits and churches in Altadena and Pasadena to provide immediate assistance, including cash aid, food, shelter, emergency childcare, and medical care. (pasadenacf.org)

• Brotherhood Crusade: Launched the Wildfire Relief Fund to provide immediate relief to displaced residents, focusing on preserving the historical significance of Altadena’s role as a cultural and community hub for Black families. (theievoice.com)

• BeyGOOD LA Fire Relief Fund: Announced a $2.5 million fund to directly support families who lost their homes in Altadena and Pasadena, as well as churches and community centers addressing the immediate needs of displaced residents.(beygood.org)

Businesses Destroyed in Altadena:

The community has suffered the loss of several cherished establishments due to the fire.  Here are a few of the many notable businesses reported as destroyed which might be in need through gofundme campaigns for their own employees or offering alternative ways to support their establishments such as gift cards, coffee subscriptions or supporting their sister locations.

• Cafe de Leche

• Fox's Restaurant

• Side Pie

• Amara Kitchen

These losses are deeply felt within our community, and our thoughts are with all those affected. We remain committed to overcoming these challenges and continuing to serve you with dedication. Your support is invaluable to us during this time.

With Gratitude & Hope,

Lori Sandoval, Salsaology Founder