#JefaSpotlight: Patty Delgado, Hija de tu Madre

This week we are so excited to spotlight founder and designer, Patty Delgado! Patty is the creator of Hija de tu Madre, a Latina lifestyle brand that focuses on creating fashionable statements that celebrate identity and culture. From jean jackets to stationary to jewelry, Hija de tu Madre is an "an ode to mujeres who are unapologetically Latina." Check out what Patty had to say* about following her dreams to start her own business and the valuable lessons she's learned along the way. 

What is your business and what inspired you to start it?

I started Hija de tu Madre in the fall of 2016, with $500, a little squarespace website and thirty of our Virgencita jackets that I hand-sowed from my parent's living room. I just wanted to create more Latina representation in fashion— that was really the only reason why I started and I haven't stopped ever since.


How do you overcome challenges and stay motivated?

 The way that I've been able to overcome challenges and stay motivated is simply by excepting that something is going to go wrong everyday. As a small business owner, I fail all the time...and I also win all the time. For me, it's been really important to except this journey and roller coaster of constantly putting out fires and knowing that things are going to go wrong twenty, thirty, forty times before you get one right. That's kind of part of the romance of running a business.

What is an important lesson you’ve learned as a female latinx entrepreneur?

The biggest lesson that I've learned as an entrepreneur and as a woman, is really to value your worth. I don't think we do enough as Latinas. We're constantly undercharging or being really flexible with how we price, but really that only hurts us in the end. It's really important to stay firm on your price points and really respect what you're charging because if you don't respect that, no one else will.


Best advice you’ve received and would like to share?

The best piece of advice that I've ever received was to really be serious about my market and audience. I think when you're first starting a business, you don't really think about that too much because it's a side-hustle, it's a hobby, and you don't rally think so much about your consumer or your market— but those things are really important because they are going to determine your growth. Really having a strong idea of what your customer looks like, what they're going to look like in a year, two years, and what are there habits— stuff like that is really important, for a business to know. 

To check out all the latest products from Hija de tu Madre, be sure to follow along on Instagram: @hijadetumadre.

*answers were transcribed from Instagram stories

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